You Decide Who You Are was born out of the idea to produce limited and reasonably priced products, all based on an important message. It all started as a little hobby with some self printed T-Shirts at Jan’s father’s previous printing office in 2012/2013. Trying to express ourselves in a different way, we are the living proof that unique streetwear has a place in the outdoors, around town and everywhere else your journey takes you. Our designs are all made in Klagenfurt, Austria, and produced whether in Los Angeles, CA or Germany. With every new product, we are using only high-quality, fair-trade materials. YDWYA represents the freethinkers, the campaigners, the ones who have the courage to follow what they truly want in life.
[We live in] a world so hateful some would rather die than be who they are. We need to rise above this on both sides. There’s no excuse for being unloving. Being yourself shouldn’t be hard though. YOU decide who you are. What other people think of that shouldn’t matter. You aren’t living their life. You are living YOUR life. Be you, & be proud of that.